Privacy
Privacy Policy of www.vulumhair.com
Last Updated on: 22nd November, 2025
At Vulum, we value your trust and are committed to protecting your personal information.
This website collects certain personal data from its users to provide a seamless and personalized experience.
Depending on your location, different privacy protections may apply.
This policy includes dedicated sections outlining privacy rights for users in the European Union (EU) and the United States (US).
If you have questions about how your data is handled or which standards apply to you, you can contact us directly for more information.
You may also print or save this document for your records using your browser’s print settings.
Contact Information - Owner and Data Controller
Legal Business Name: Vulum (Registered Sole Proprietorship)
Registration Number: FM0877912
Business Number: 813678000BC0002
Legal Owner/Proprietor: The Temple Hair and Skin Enhancement Clinic Inc.
4111 Hastings St #382,
Burnaby British Columbia V5C 2J3,
Canada
Contact email: support@vulumhair.com
What Information We Collect
Vulum may collect certain types of personal information directly from you or through trusted third-party services to provide and improve your shopping experience.
The types of data we collect may include:
- Identity and Contact Information: first and last name, email address, phone number, billing and shipping addresses, company name (if applicable), and country.
- Order and Transaction Details: order ID, purchase history, payment and billing data, and information related to point-of-sale transactions.
- Device and Technical Information: IP address, browser type, device identifiers (such as Google Advertiser ID or IDFA), and session statistics.
- Location Data: geographic region, city, postal code, and approximate latitude and longitude used to improve localized experiences.
- Cookies and Usage Data: data collected automatically when you visit or interact with our website, including browsing behavior and preferences.
- Optional Personal Submissions: Information you choose to share, such as photographs and descriptions of your hair type and color for our Color Match service.
Details about how and when each type of data is collected are provided throughout this policy or shown before you submit your information.
Personal data may be provided voluntarily by you—for example, when you share a photo for the Color Match service—or collected automatically when you use our site. Unless otherwise stated, the information we request is necessary to deliver our services. If you choose not to provide certain data, we may be unable to offer specific features or fulfill some requests.
Cookies and similar tracking technologies are used to operate and enhance our website, as described in our Cookie Policy.
You are responsible for any personal information shared with us that belongs to others.
How and Where Your Data Is Processed
Processing Methods
Vulum takes appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Your data is processed using secure computer systems and digital tools in accordance with our internal procedures and for the purposes outlined in this Privacy Policy.
In addition to Vulum’s authorized team members, certain third-party service providers may also access your data when necessary to support our business operations. These may include:
- Website hosting and IT service providers
- Payment processors
- Fulfillment and shipping partners
- Marketing and communication agencies
- Legal and administrative support services
All third-party partners are carefully selected and, where required, appointed as Data Processors, bound by contractual obligations to handle your data securely and only as instructed by Vulum.
You may request a current list of these authorized partners at any time by contacting us directly.
Where Your Data Is Processed
Your personal data is processed at Vulum’s primary business offices and in any other locations where the parties involved in processing are based.
Depending on your location, your information may be transferred to and stored in a country other than your own. When this occurs, Vulum ensures that appropriate safeguards and legal protections are in place to keep your data secure and processed in accordance with this Privacy Policy.
For more information about specific data transfer locations and practices, you may refer to the relevant sections of this document or contact us directly.
How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected — such as providing services, processing orders, or meeting legal, accounting, or reporting requirements.
In some cases, data may be kept longer if required by law or when you have given your explicit consent for extended storage (for example, to maintain your customer account or preferences).
Once data is no longer needed for its original purpose, it will be securely deleted or anonymized in accordance with our retention policy.
Why We Collect and Use Your Information
Vulum collects and processes your personal data to operate our business, deliver products and services, and provide a seamless, secure shopping experience.
Your information may also be used for the following purposes:
- Order fulfillment and payment processing
- Customer service and communication — including responding to inquiries and requests
- Marketing and remarketing — such as personalized offers and retargeting ads
- Analytics and website optimization — including traffic measurement, A/B testing, and performance analysis
- Security and fraud prevention — detecting and addressing suspicious or unauthorized activity
- Social media and platform integrations — enabling interactions with third-party networks or accounts
- Hosting and infrastructure services — ensuring site stability and performance
- Surveys and feedback collection — improving our services and understanding customer preferences
Vulum and our trusted partners process your information only as needed to perform these functions, always in line with applicable privacy laws and our policy.
Advertising
Vulum may use certain data to deliver advertising and promotional communications that are relevant to your interests. These may appear as banners or other types of ads on our website, through email, or in messages from approved third-party partners.
Not all personal data collected is used for advertising purposes. The type of information used — and how it’s used — depends on your interactions with our site, your consent preferences, and the tools or services we use to display ads.
Some advertising partners may use cookies or similar tracking technologies to:
- Recognize your device or browser,
- Display personalized ads based on your browsing behavior or interests,
- Measure and analyze the performance of advertisements.
You can learn more about how each partner processes data by reviewing their respective privacy policies. Most advertising services also provide tools to opt out of personalized or interest-based advertising.
Meta ads conversion tracking (Meta pixel)
We use the Meta Pixel to measure ad performance and connect actions on our website to ads shown on Facebook, Instagram, and across the Meta Audience Network.
This helps us understand conversions and tailor ads based on interest.
- Data collected: cookies, device identifiers, and usage data.
- Provider: Meta Platforms, Inc. (US) / Meta Platforms Ireland Ltd (EU).
Opt out: Meta Privacy Policy | Ad Settings.
TikTok conversion tracking (TikTok Inc.)
The TikTok Pixel allows us to measure conversions from TikTok ads and understand which content or products drive engagement and purchases.
Data collected: usage data and device identifiers.
Provider: TikTok Inc. (US).
Opt out: TikTok Privacy Policy
Pinterest Ads (Pinterest, Inc.)
We use Pinterest Ads to promote Vulum products through the Pinterest advertising network and track ad effectiveness. Pinterest may use device and cookie data for ad personalization.
- Data collected: device information, email address, usage data, unique ad identifiers.
- Provider: Pinterest, Inc. (US).
Opt out: Pinterest Privacy Policy | Manage preferences in Pinterest settings.
Google Analytics and Google Analytics 4
We use Google Analytics and Google Analytics 4 (GA4) to understand how visitors use our website, which helps us improve navigation, content, and marketing performance. Google may associate this data with other Google services and use it for contextual advertising.
- Data collected: cookies, IP address (anonymized in GA4), device info, and usage statistics.
- Provider: Google LLC (US).
Opt out: Google Privacy Policy | Ad Settings.
We also use Google Advertising Features (such as demographic and interest reports) to better understand customer segments and tailor marketing efforts.
A/B Testing
To continuously improve user experience, Vulum uses tools like Google Optimize to test different versions of web pages and measure which performs better.
- Data collected: cookies and usage data.
- Provider: Google Ireland Ltd.
Google Optimize Privacy.
Data Transfers and Retention
Data collected through these tools may be processed in the United States or other countries where the service providers operate. All partners are bound by strict data protection agreements consistent with applicable privacy laws (including the GDPR and CCPA).
Vulum does not sell personal information in the conventional sense but may share limited data for advertising performance and analytics as defined under the California Consumer Privacy Act (CCPA). You may opt out of such sharing at any time through the “Do Not Sell or Share My Personal Information” link or by contacting us directly.
Platform Services and Hosting
Vulum operates on a unified e-commerce platform that powers essential features such as online shopping, user registration, analytics, and secure payments. These services require the collection and processing of certain Personal Data to ensure smooth functionality and customer experience. Some services use globally distributed servers, which may process data in multiple countries.
Shopify
Vulum’s online store is hosted and operated on Shopify Inc., a leading e-commerce platform that provides website hosting, shopping cart functionality, and secure payment processing.
- Data processed: various types as described in Shopify’s Privacy Policy.
- Place of processing: Thailand
Shopify Privacy Policy.
Registration and Authentication
Users who register directly through Vulum’s website provide personal information that allows account creation and access to exclusive services. The information collected is limited to what is necessary to set up and manage your account.
Tag Management
To streamline how marketing and analytics tools are implemented across our website, Vulum uses Google Tag Manager (provided by Google LLC).
This allows efficient management of website tags without manually editing code.
- Data processed: usage data.
- Place of processing: United States.
Google Privacy Policy.
Traffic Optimization and Security
Vulum uses Cloudflare (Cloudflare Inc.) to optimize website performance and protect against malicious traffic. This service filters web communications and may process limited technical data (such as IP addresses and browser information).
- Place of processing: United States.
Cloudflare Privacy Policy.
Selling Goods and Services Online
When you purchase from Vulum, we collect the personal information necessary to fulfill your order, including payment, delivery, and customer service. Payment data (such as credit card details or PayPal account information) is securely processed by our payment partners and never stored by Vulum directly.
Cookie Policy
Vulum uses cookies and similar technologies to enhance your browsing experience and analyze website traffic.
For more details, please refer to our Cookie Policy.
Legal Basis for Processing (for EU Users)
For users in the European Union, Vulum processes personal data under the following lawful bases:
- Your consent.
- To fulfill a contract or take steps prior to entering a contract.
- To comply with legal obligations.
- To pursue legitimate business interests such as improving our services and marketing efforts.
Your Rights (GDPR and CCPA)
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information.
- Object to certain processing activities.
- Withdraw consent at any time.
- Request a copy of your data in a portable format.
- Opt out of targeted advertising or the sale of personal data.
To exercise these rights, contact support@vulumhair.com
US Privacy Rights
Residents of California, Virginia, Colorado, Connecticut, Texas, Oregon, Utah, and Montana have additional rights under applicable state privacy laws, including:
- The right to know what personal information is collected, used, and shared.
- The right to request deletion or correction of personal information.
- The right to opt out of the sale or sharing of personal information for advertising purposes.
- The right to non-discrimination for exercising privacy rights.
Requests can be made via email at support@vulumhair.com.
Legal Disclosure
Vulum may disclose personal data when required by law, court order, or government request, or when necessary to protect our rights, property, or customers.
